Craft Strategies

The Craft Council of Newfoundland & Labrador has been working to maintain and advance the Craft Industry in Newfoundland & Labrador. To do this, we have developed two strategies; our own five-year strategic plan, and an Industry Strategy.

Craft Council Strategic Plan 2018-2023

During the fall of 2015, the Craft Council of Newfoundland and Labrador embarked on a major strategic planning project. The Craft Council’s goal was to consult widely with members and stakeholders, and develop a Strategic Plan that would guide the work of the organization for the next five year period. This Plan would ensure that the work of Craft Council would meet the needs and expectations of members, funders and other stakeholders, and enable the organization to support a thriving craft industry.

The strategy is divided into six key parts. Read the linked document above to see the full strategy.

Craft Industry Strategy

Craft in Newfoundland and Labrador originated as people needed to make their own goods for use in daily life. Craft skills were handed down from generation to generation and have survived to this day. Today, craftspeople continue to create both traditional and contemporary work no longer out of household necessity but as an expression of culture, creativity and important economic activity.

The craft industry creates businesses, entrepreneurs and employment throughout Newfoundland and Labrador. Craftspeople contribute to the province’s economy through the sale of goods, services and experiences and, with a renewed focus on strategic opportunities, the industry has the ability to increase their contribution to the provincial economic and cultural landscape.

Throughout 2017, the Craft Council of Newfoundland and Labrador led a strategic planning process with its partner organizations in industry, government and academic institutions to produce a new three-year strategy that will guide the industry’s growth to 2021. Organizations with mandates supporting the Newfoundland and Labrador craft industry formed a steering committee.

The steering committee includes representatives from the Craft Council of Newfoundland and Labrador, the Anna Templeton Centre for Craft, Art and Design, the Quidi Vidi Village Plantation Craft Incubator, College of the North Atlantic, the Department of Tourism, Culture, Industry and Innovation, and the Atlantic Canada Opportunities Agency.

We thank the steering committee for all of the hard work and time that went into this strategy. You can read the full document linked above.